Different brands. Different challenges.
Different perspectives, unexpected connections, and the thinking that brought meaningful ideas to life.
Throughout my career, I've had the opportunity to work with a remarkably diverse collection of brands, businesses, and industries. Each brought its own challenges, audiences, and opportunities.
What connects them isn't a particular style of marketing or creative execution. It's the thinking that came before it. Understanding the audience, identifying what matters to them, and finding the connection that gives an idea meaning.
The following is a selection of that work, and the thinking that helped shape it.
Selected Work.
Every project has a story worth telling and a journey that shows the process towards success.
MOTEGI RACING
Connecting motorsports culture, performance, and consumer identity through a distinctive brand platform.
TOYO TIRES
Taking an all-terrain performance product to an independent state of mind…and creating a consumer identity.
REIS & IRVY’S
Creating a consumer brand and experience from the ground up. A concept based in nostalgia, but revolutionized by technology.
WESTERN GROWERS
Aligning an 100-year organization with multiple departments into an aligned cohesive and powerful brand through unity.
THE BOONDOCK SAINTS
Relaunching and redesigning the brand behind the cult classic film for expansion into new audiences and opportunities.
JUICE IT UP!
Building stronger consumer connections by understanding the lifestyle, motivations, and everyday choices behind the brand.
The work tells one story.
The relationships tell another.
A few perspectives from people I’ve had the opportunity to work alongside.
Roy Reeves, VP Growth and Development
Adtek Media
“I had the pleasure of working with Paul as his client and coworker for many years. His marketing and advertising talents are impressive - an expert in brand strategy, marketing and communications; a big-picture creative visionary who quickly grasps client objectives then consistently offers intelligent brand and marketing strategies; a focused, natural leader who is unafraid of rolling up his sleeves to ensure any marketing-related initiative is realized to its full potential
Greg Marier, VP National Snowmobiles
Yamaha Motor Corporation
“Paul was great to work with, especially when we were selecting and fine-tuning creative direction. I could count on Paul to clearly represent Yamaha’s direction inside the agency. He knew what we were looking for and pushed the creative side hard throughout the development process until everyone was satisfied and the result was increased awareness and sales for our products.”
Tom Comery, Director Business Strategy
Magellan
Paul is a versatile, hands-on marketing professional with an extensive tool kit to draw from. Coming aboard with TechWood, he quickly assessed, developed, and implemented a cohesive, integrated communications and brand plan covering messaging, copywriting, artwork, media, and even video production. No challenge was too great or detail too small for Paul, and he has my full endorsement..
Angela Harkonen, Director of Franchise
Generation NEXT Franchise Brands
“I had the great pleasure of working with Paul for a few years, his drive and sincere desire to help his clients is unmatched. Paul has a natural leadership mentality and keen ability to provide mentorship to those who works with. His overall understanding of what a Marketing team needs to be successful and launch his clients into a higher echelon is a quality that I admire greatly. . Paul's professionalism and eye for design for any brand is top of the line.
